Over the past ten years, there has been a significant increase in the presence of online casinos and gambling platforms. There are currently a lot of gaming websites to accommodate the steadily increasing number of online gamblers.
The majority of online casinos lack the personnel and/or technological know-how necessary to manage every aspect of their business. Rather, they look for outside solutions that manage a variety of tasks, including website security, customer service, and banking.
Many of these solutions are offered to gaming operators by casino platforms. You can read more about platform providers and their significance to you and casinos below.
What is a Casino Platform?
A casino platform manages a number of essential tasks required to operate a gaming website. Operators of platforms frequently market their goods as “turnkey solutions” for online casinos.
The ability of operators to quickly get up and running on platforms is referred to as the turnkey element. Casinos might rely on platform providers instead of creating their own games or loyalty programs.
Obviously, gaming websites have to pay for turnkey systems. However, by hiring a seasoned operator with pre-existing solutions, companies can save a significant amount of money on research and development. For the best online casinos in Canada Canoe.ca provides a comprehensive guide that showcases the top platforms and their turnkey solutions.
What Do Casino Platforms Offer?
Casino platforms offer features that might be advantageous to both gaming sites and you. Discover the main services that these platforms provide.
Games
Platforms use either their own software or software from other vendors to host casino games. With respect to the former, a lot of platform providers have their own collection of games.
Platform owners naturally don’t want to restrict their users to games from a single software developer. As a result, they collaborate with several different developers to provide casino games.
A platform company may collaborate with Big Time Gaming, IGT, Microgaming, NetEnt, Play’n GO, and Yggdrasil, for instance. To complete their options, their clients can select games from one or more of these providers.
VIP Program & Bonuses
You might have observed that some casinos have comparable loyalty plans and bonuses. This is frequently the result of the casinos using the same platforms for their loyalty programs and casino bonuses.
Platform owners frequently devise incentives, welcome bonuses, and VIP initiatives for their users. The terms and circumstances governing the offers are likewise decided by them.
Licensing
There are numerous online gaming licensing authorities worldwide. Casinos are authorised to legally operate within the borders of these licensing authorities.
A licence cannot be granted to a casino until they have completed a screening process. In order to go through the application process, they might also need to engage attorneys.
Casinos that want to comply with regulations and seek for licences can do it with the support of a turnkey solution. They can frequently count on the platform developer to secure licensing and avoid paying for legal counsel.
Customer Retention
For casinos, attracting real-money players can be expensive. As a result, gaming websites need to make every effort to keep their current clientele.
Platform providers assist casinos in keeping their patrons. They examine the appeal of games, advertising campaigns, player behaviour, and more.
They advise patrons of the casino of this information. The clients can use data analysis to identify the best ways to enhance customer experiences and maintain repeat business from gamers.
Website Security
You exchange sensitive information with an online casino when you register and/or make a deposit. In order to prevent hackers from intercepting these facts, you want them to be secure.
Secure online casinos guarantee that your information is kept private and protected. The industry standard for encrypting data that you communicate with casinos is Secure Sockets Layer (SSL) technology.
Platform companies make sure that their casino customers have SSL installed already. Clients can then work with confidence knowing that the data of their customers is secure.
Customer Support
One of the most crucial elements of a casino platform is customer service. Websites that host games must make sure that their users can count on informed and supportive staff.
Customer support is often offered by casino platforms to gambling websites. Naturally, the platform determines how good the assistance is.
The best turnkey solutions provide multilingual support via many channels of communication. In order to guarantee that gamblers can always get in touch with a customer support agent, they also run around the clock.
Banking Methods
Platform suppliers take care of their casino clients’ financial needs. This spares online casinos from having to spend time establishing cooperative connections with payment processors.
Operators of the platform must select deposit and withdrawal methods that work for their users. For instance, in jurisdictions where Neteller and Skrill are not available, they will not be featured.
Examples of Casino Platforms
Dozens of casino platforms exist across the gaming world. Just a few of these platform operators include:
Aspire Global
GiG Platform
EveryMatrix
1Click Games
Playtech
ProgressPlay
Pragmatic Solutions
SkillOnNet
SoftSwiss
Online casinos will occasionally list their platform near the bottom of their page. Not every casino does this, though.
Are Casino Platforms Trustworthy?
Numerous services are offered by casino platforms to gaming websites. When playing for real money, it’s crucial to work with a reputable operator.
Thankfully, the majority of platforms are reliable. Suppliers rely on winning over casino patrons with equitable bonus rules, high-quality customer service, and fair gaming.
Any platform that betrays this confidence will find it difficult to draw in and keep gaming sites. Online casinos don’t want to take any chances dealing with dubious operators, after all.
Also, turnkey solutions need to demonstrate their worth to gaming licensing authorities. Platform providers must win over the approval of any gaming authorities in which they do business, just like the casinos they service.
In general, casino platforms and the gaming sites they provide are reliable. However, if you have the chance, you want to look at the technology supporting an online casino.
Strong customer support, first-rate licensing, a wide range of banking alternatives, and a respectable background are characteristics of the top casino platforms.